color cosmetics
ingredients to help you feel beautiful
The cosmetics market is one of the most influential and powerful in the world. It’s a community dominated by trends that push boundaries through innovation in the pursuit to look and feel beautiful. This market focuses on using products that are sustainable and inclusive. Color cosmetics allow us to express ourselves in different ways, every day. Color cosmetic ingredients are used to help people enhance their appearance and can be found in a variety of products formulated for the face, cheeks, eyes, and lips.
- Face: concealer, foundation, BB cream, primer, color corrector
- Cheeks: blush, bronzer, highlighter, contour
- Eyes: primer, eyeliner, brow pencil, brow wax, mascara, lash serum, pigmented or cream eye shadow
- Lips: traditional lipstick, liquid lip color, balm, liner, gloss
The beauty market is competitive in providing products that allow consumers to feel beautiful from the inside out. Ingredients incorporated in these types of cosmetic products must deliver an unforgettable experience. Consumers favor forward-looking brands that offer transparency in their ingredients. Whether it’s exceptional coverage, high pigment loading, or a soft skin feel, ingredients enhance formulations to meet the needs of consumers.
Perfect coverage starts with an even, uniform product. Dispersants work to consistently distribute pigments within a formulation to maximize stability and prevent separation within a product. They help by wetting the pigment, preventing application settling, and stabilizing the color by ensuring the pigments are evenly separated for smooth application. End applications within cosmetics that benefit from using dispersants include liquid and powder foundations, BB creams, eye shadow, lipstick, mascara, and sunscreen.
learn moreLet’s face it, removing makeup is a crucial step in any skincare routine. Ensuring that skin is protected while being properly cleaned is key to healthy skin. Makeup removers come in different formats from liquids to wipes. Leaving makeup on the skin for extended amounts of time has negative impacts. If cosmetics are left on during the night, they will prevent pores from releasing sebum which is important for rehydrating and protecting the skin. Blocked pores may cause acne, dulling, and drying of the skin.
learn moreEmollients are ingredients that aid in helping skin feel soft and smooth. When used in cosmetics, they help by improving the application process while also moisturizing the epidermis of the skin. Emollient ingredients tend to be silky, softer, and less bulky on the skin than other fatty acids (occlusives and humectant) ingredients. Emollients are referred to as barrier creams because they form a film on your skin’s outer layer. Naturally moisturizing Shea Butter and Shea Butter Derivatives (Jarplex™ Emollients) add reliable visual, and skin feel aesthetics for cosmetic applications such as structure-sensitive sticks and pencils (lip and eyeliners).